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Audiovisual Identity Database

What do you need to know about the database?

The Audiovisual Identity Database (AVID) is a comprehensive and collaborative online platform that documents the logos, idents, bumpers, and branding used by media companies. It serves as a digital archive that showcases the evolution of motion graphics and audiovisual branding across various media, including television, film, and video production.

AVID is structured like a wiki, meaning that its content is created and maintained by a community of contributors. Users can add and edit entries, ensuring the database is always expanding and up-to-date. With over 23,000 articles, the database spans many decades of media history, preserving logos and branding materials from all over the world. This makes AVID an important resource for both media historians and enthusiasts interested in the evolution of corporate identity in the audiovisual world.

Additionally, AVID includes forums and resources for discussions about branding trends, rare finds, and technical details related to the logos. This interactive aspect enhances the platform’s value as a community hub for those passionate about media and branding. Overall, AVID is a valuable resource for exploring how audiovisual branding has shaped media identity and aesthetics over time.

Database Administrator

Administrator: AVID

What data are included in the database?

The Audiovisual Identity Database (AVID) includes data on logos, idents, bumpers, and other branding elements used by media companies. This encompasses:

1. Production logos
2. Television idents
3. Cinema trailers
4. Home video logos
5. Rare and obscure branding materials

The database documents the visual and audio elements of these identities, along with technical details, release dates, companies involved, and historical context. This information is categorized by region, era, and media type, offering a comprehensive archive of audiovisual branding across different formats and industries.

How to search the database?

To search the AVID (Audiovisual Identity Database), users can utilize the search bar located at the top of the main page. You can type keywords related to the specific logo, company, or media type you are looking for. The database also allows browsing through categories like:

1. TV, film, or home video logos
2. Organized by country
3. Sorted by time period
4. Company-based search

Additionally, users can explore specialized sections like “New Additions” or “Random Page” for more discoveries.

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Access the Audiovisual Identity Database

Access the Audiovisual Identity Database here.